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Luxury ProductsRedken - Taking this professional hair care brand to the number one recommended brand by beauty editors in North America is in part one Zenergy's success factor. The others include: media coverage in every beauty magazine in Canada, major TV coverage, successful street-patrol marketing initiatives, and key event management for salon professionals. Biotherm - Product launch for the new Hydra Detox 2 line of facial cleansers was a critical success in the highly competitive beauty industry. Launch theme was "oxygen" for the face, and the event was a complete rejuvenation for the face, soul and spirit. In addition, launches were held for Biotherm's Line Peel, which involved exclusive access to top Biotherm founder and scientist. L'Oreal Designer Fragrances - Two top brands Armani Black Code cologne for men, and Ralph Lauren Style for Women were successful product launches. Both were themed to highlight the perfumes key ingredients, fashionability and brand experience. Top media coverage resulted in showcasing the brands to the right target audience. | |||
