Program will leverage Toronto neighbourhood’s reputation as prime destination for good times!
Toronto, Ontario – March 28, 2019 – The Beach Village BIA, which runs along Queen Street East just north of Woodbine Beach on the shores of Lake Ontario, announced today its 2019 campaign that will be rolled out over the next several months with the assistance of PR and marketing firm, Zenergy Communications. The community has been a staple Toronto locale since it established itself as a haven for amusement park fun and family-friendly excursions as far back as the 19th century. Coined “Back to The Beach Village,” the newly-developed campaign will draw comparisons between the community’s eclectic beginnings and its contemporary offerings via a fully-integrated PR, media relations and marketing program.
“The Beach Village has so much to offer,” said Anna Sebert, the Executive Director of the Beach Village BIA. “The area was once the city’s most sought-after destination, and we believe that all the elements that initially made it so popular still persist today. We’ve got so many amazing businesses doing great things and we’re eager to show that there’s never been a better time to rediscover The Beach Village.”
The BIA will lean on Zenergy’s expertise and media inroads in its efforts to publicize why the area is now Toronto’s go-to neighbourhood regardless of the time of year, including the beautiful green spaces found in Kew Gardens and Ivan Forrest Gardens. Or within its business community, from its bevy of yoga studios to its unique clothing shops, the inviting strip of local businesses cater to a diverse mix of clientele. Special focus will also be given to highlighting the significant work the BIA has done to ensure the area remains a vivacious, desirable locale, including the recently completed streetscape master plan, a project with the City of Toronto and PLANT Architect Inc. The streetscape plan lays out improvement projects and guides the vision of the public realm on Queen Street East. Two projects are slated to be completed in 2019, including the installation of wayfinding totems and the construction of two parkettes that will play off and highlight the neighbourhood’s alignment with health and wellness.
The “Back to The Beach Village” campaign will also focus on the area’s incredibly diverse offering of events – including a late-night shopping event featuring local Toronto craft breweries, music and movie nights in the park, and the community’s annual jazz festival – which are unparalleled in other areas of the city.
Adding to the BIA’s efforts around streetscape improvements and event development, the organization is also launching an event grant program on April 1, 2019. It will provide cash grants to fund events and activities that create vibrancy and excitement in the area. All of the BIA’s programs and undertakings will supplement the overarching “Back to The Beach Village” campaign, giving residents with different interests and needs a wide range of reasons to visit the area and explore what makes it such a dynamic, wholesome and fun community.
About the Beach Village Business Improvement Area
The Beach Village Business Improvement Area (BIA) is one of 83 BIAs in the City of Toronto, with its official boundaries along Queen Street East from Lockwood Road to Neville Park Boulevard. The BIA represents over 300 businesses in the Beach community and is funded by a levy on commercial real estate.
The BIA works to promote economic development in the area through the improvement of public space, beautification and enhancement of the streetscape, coordination of events, and marketing of the area and our members. The initiatives of the BIA are carried out by the Board of Directors and Executive Director, with support from the City of Toronto, and the office of Brad Bradford.