The appointment comes on the heels of the retailer’s 35th anniversary
TORONTO, ON – July 31, 2019 – Zenergy Communications, an integrated marketing and communications agency, has been selected as the agency of record for Colorado-based clothing retailer, Fresh Produce. Zenergy will provide support in the areas of public relations, social media strategy and creative design for the popular and inclusive brand that operates 16 company-owned brick-and-mortar locations in the United States in addition to maintaining a strong ecommerce presence and an ongoing summer pop-up shop in East Hampton, New York.
“Fresh Produce already has an incredibly strong brand identity and following and we’re looking forward to building on that,” said Linda Farha, President and Founder of Zenergy Communications. “Our MarCom expertise will provide seamless and ongoing support for the rapidly ascending company as it prepares for a number of exciting upcoming initiatives this summer and fall.”
Zenergy – and its wide range of clients from celebrity media personalities to manufacturers and corporate real estate firms – is in its 16th year of business, having long serviced clients of all different sizes across a wide range of industries. Already with a strong presence in Toronto, Montreal, New York and the UK, this new AOR appointment will help the agency expand its influence and offerings deeper into the Western United States.
“Fresh Produce has had a remarkable run in its 35 years, but we’re always looking for ways to continue to grow the business,” said Cindy Keizman, Chief Merchandising and Operations Officer at Fresh Produce. “Working with an integrated agency like Zenergy Communications will help us do that, given its long track record of generating strong media coverage and successfully implementing creative campaigns for clients of all shapes and sizes.”
Fresh Produce was launched just over 35 years ago when founders Mare and Thom Vernon began selling screen-printed t-shirts outside of the ’84 Olympics in Los Angeles. Since that time, the company has seen enormous growth with both its physical and ecommerce retail presence, allowing it to spread its colorful clothing to the masses along with its strong brand identity that celebrates EVERY woman, EVERY size and EVERY age. The new partnership will be on full display at theCURVYcon on September 5-7 in New York City, where Fresh Produce will be a sponsor and active participant in the convention that aims to empowers women across the world through its message of body positivity.
About Zenergy Communications
Zenergy Communications is a full service, bilingual marketing and communications firm that ensures success through implementing effective and integrated initiatives. Zenergy has offices in Montreal, Toronto and New York, as well as strategic alliances across Canada and the U.S. Zenergy is a Trusted Service Provider for the Aequitas NEO Exchange. With a strong presence in the Canadian market, Zenergy is the driving force behind successful communications campaigns throughout Anglophone and Francophone communities.
About Fresh Produce
Fresh Produce designs, develops and markets women’s apparel and accessories. Since 1984, the Fresh Produce® brand has delighted women with inspiring color, vibrant prints and stylish comfortable clothing. The brand reflects the carefree coastal lifestyle, providing women with effortless style that evokes ease and relaxation. The products give consumers the opportunity to bring a positive, vacation state of mind into their everyday lives no matter where they live. The Fresh Produce line is available at 16 Company stores, online at freshproduceclothes.com and at more than 400 independent retailers throughout the continental United States, Canada, Hawaii and the Caribbean. Fresh Produce is headquartered in Boulder, Colorado with production and fulfillment facilities located in Gardena, California.